You wouldn’t buy anything from someone you didn’t trust, and your ideal customer is no different.
Think about how you feel when you purchase a product or service. You feel good about buying into that product or brand, because some part of you agrees, accepts or feels part of that brand. You feel proud that you align with what that product or brand represents.
It’s important to note that people are more likely to change their mind or behaviour when the result will make them feel better about themselves or accepted as part of a larger group.
So, when it comes to marketing your brand it’s a great idea to consider user-generated content (UGC) or a process that encourages positive customer reviews, as these are great ways of showing your audience that other people are already happy customers of your brand.
Studies have shown that user-generated content is 50% more trusted by online social users. That’s because the content shared by your social circle will be more honest than advertising from brands.
Social marketing is your word-of-mouth marketing on a new platform. So take your conversation online and make genuine connections.
If you need a hand or you’re afraid of taking the first step, give us a call today on 0411 597 016 and we can help you strategise the best approach to start connecting online.