By developing unique marketing personas, businesses are better able to identify their target audiences.
Marketing personas (also known as buyer personas), are drawn up to illuminate and mimic your customers’ behaviour patterns. The benefits of these personas, which are generally fictionalised versions of a brand’s target consumer, include:
• Better informed marketing strategies
• More cohesive internal language around consumers
• Improved quality of the customer experience
Figure out your customer personas to help identify and target your marketing campaigns