We can all agree that Instagram is one of the best photo sharing apps to have ever been created, right? Because let’s be real, scrolling through your Instagram feed in the morning stalking accounts dedicated to dogs is the only reason we even get up. In all seriousness though, it is a great way for individuals and businesses to connect and share their own personal branding online, but it’s not as easy as it looks.
There are multiple elements that go into building your Instagram and an organic following. Here are our top 5 tips on how to keep your Instagram consistent and relevant to your business or brand.
1. Colour Scheme
There’s nothing more aesthetically pleasing than going onto an Instagram account and all of their photos have the same colour scheme (and if you think otherwise then you’re lying to yourself). Achieving this is simple. For example, if you want your colour scheme to revolve around blue, then ensure that all the photos you take have blue within them or you can also edit your photos the same way each time to also ensure the colour scheme is the same. Hot tip: we love to plan out our Instagram photos in an app so we can see the overall picture of what it would look once the photos are all posted.
2. Lighting
I’m sure you avid Instagram users should know this by now. Lighting is absolute KEY in any great photo. Hot tip: if you’re taking photos outside, have the natural light coming towards you not behind you to get that #glow.
3. Similarity/Style
What is the deciding factor when going to follow someone on Instagram? Simple — all photos are similar. Similar photos also make your Instagram account look clean, put together and that you actually thought about it and aren’t just posting on a whim.
4. Relevance
As social media has risen, your online presence is also your brand, so you want to make sure what you’re posting is relevant to who you are or what your business is about.
5. Post Daily
Last, but certainly not least, is that you should post at least once every day. By doing so, it will increase your engagement rate, but posting too often will drop it. You also don’t want your followers to get annoyed with multiple posts a day, which results in them un-following you.
If you apply our top 5 favourite tips to your Instagram accounts, you will slowly see those cheeky followers start to roll in.
Written by Francesca Walker.